Rebranding, Part 2 | The Why behind the rebrand

One of the biggest parts of the entire brand relaunch process was really digging into my “why.” Defining my why is what puts everything else into place, and guides every single thing I do in my business. In part 1, I linked to all the tools I used during the rebranding process. Now I want to tell you some of the things I discovered along the way. It was an interesting process that was guided by the branding foundations course I took in November of last year. 

My why: To create my client’s legacy by capturing unique, fun, and happy moments for families and couples looking to preserve life’s important moments so that they can hold on to what matters most for generations.

The idea of leaving a legacy for our loved ones is incredibly important to me. I want to help my wedding couples and families preserve those precious memories. They deserve to be able to cherish them for years to come. 

My why is also the reason wedding packages now come with an album and so do portrait sessions. I want to help you print your photos and get them into your hands. 


I cannot recommend really finding your why, not just in business, but in life. My why for Kelsey Alumbaugh Photography ties right into the way I want to live my day to day. I love using my talents for capturing our everyday and really preserving our memories. 

So tell me, what’s your why?

Want to get in touch?

I am so excited you found me! Just so you to know your email is going to make my day, and I’ll probably do a little happy dance when it hits my inbox. I love email because it helps me keep all our important conversations in one place versus spreading the conversation out over email, text, Instagram DMs, Facebook Messenger, Snapchat, etc. You can expect to hear from me within 24 hours. You can contact me here, or just shoot me an email at

Kelsey Alumbaugh Photography

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February 11, 2021




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